Guerrilla marketing is nothing like the conventional means of marketing and advertising that we see all around us. With most of the advertisements revolving around celebrities and brand names, we don't see much of imagination or creativity with these ads. Guerrilla marketing utilizes unconventional mediums to send the message across the target audience. Most of the times, guerrilla marketing ads are produced on a tight budget. With budget constraints, marketing agency will have to come up with something out of the box to make the greatest impact.
We have come up with the top 10 marketing agency ads that made good use of the Guerrilla tactics:
1. Folgers coffee - On your way!
Most of the times, an advertising agency uses graffiti or unique style of stickers to grab people's attention. Folgers coffee made good use of 3D graphics as well as smoke to give people a feel of what a Folgers cup of coffee is all about.
2. National Geographic - As real as it gets
For years, Nat Geo has amazed us with their pictures, videos and documentaries all this while. This time they got right into the heart of the people by customizing the door of a bus to resemble a shark's mouth.
3. Spiderman - 2
This advertisement is hard NOT to notice. Absolute creative genius!
4. Booty call
This guerrilla marketing advertisement took street side advertising to a whole new level. Scantily clad guys and girls showcased their butt with the words "Booty call" printed on them. It finally turned out to be a publicity stunt for a new butt-enhancing exercise regime that was about to commence in a New York fitness centre.
5. Dental implants
Well a place where you would certainly not put an advertisement for Dental implants is inside a bowling alley. But the creative genius of the marketing agency just got the better of everyone in the bowling alley.
6. 3M Security Glass - Now that's confidence!
They wanted to prove a point and they did a hell of a good job at that. The advertising agency showed brilliant creativity and made ample use of public place to send the message right across.
7. Sopranos - Mafia on the streets!
One of the highly rated shows of all times, Sopranos came up with a big time advertising strategy to grab people attention. This one was a bit over the top, but it sure did capture the streets shock!
8. Amnesty International - Freedom is for everyone.
They have made good use of marketing tactics in the past to create awareness among people for Human rights. With this guerrilla marketing advertisement, they made use of manholes as bars to showcase the distress of people who still don't enjoy the joys of freedom.
9. Big Pilot watches - A watch for everyday bus commuters
One of the most exciting places to put up your advertisement includes public transport services like buses. Big Pilot watches made good use of buses without taking up much real estate.
10. Mini Cooper in the dumps
It is hard to believe that garbage can be put to good use in a marketing campaign. The creative genius of a marketing agency put up cardboard boxes with the Mini Cooper drawn on them. The message was simple, these cars are so small you can unwrap the boxing and throw it with your regular garbage.
Youth2Marketing is one such marketing agency that has adopted guerrilla tactics to send across messages to the youth in Dubai. It is the best marketing agency Dubai has at the moment. The impact guerrilla marketing ads make is huge and often touches the lives of people in a subtle manner.
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